WATCH BY JULSNew York City

Ownership

Care & maintenance

Advice for keeping a fine timepiece running and fine jewellery looking as it should. Every product page also carries guidance specific to that piece.

01

Automatic movements

An automatic winds itself through the motion of your wrist. Worn daily it will keep running; left idle it stops after roughly 40–48 hours and needs only a gentle shake or 20–30 turns of the crown to restart.

  • A watch winder is optional. If you use one, choose a low rotation setting — continuous high-speed winding adds needless wear.
  • Plan a full service every 5–7 years. A movement losing or gaining more than a few seconds a day, or sounding gritty when wound, should be seen sooner.
02

Quartz movements

  • Expect 18–36 months from a battery. Replace it promptly once the seconds hand starts jumping in multi-second intervals — that is the low-battery warning.
  • Never leave a dead battery in the case. Cells can leak and corrode the movement, which is a far more expensive repair than a replacement.
  • Have the battery changed by a watchmaker who will replace the case gasket and pressure-test afterwards, rather than simply popping the back on.
03

Manual movements

  • Wind once daily, ideally at the same hour and with the watch off the wrist, so the crown stem is not stressed at an angle.
  • Stop the moment you feel resistance. Forcing a fully wound mainspring is the single most common cause of avoidable damage.
04

Everyday wear

  • Put jewellery on last when dressing and take it off first — this keeps it clear of perfume, hairspray, lotions and cosmetics, all of which dull metal and stone over time.
  • Never operate the crown or pushers while the watch is wet, and make sure the crown is fully closed before any contact with water.
  • Remove pieces before swimming in chlorinated or salt water, saunas and hot tubs, and before contact sport or manual work.
  • Keep away from strong magnets — laptop speakers, tablet covers, handbag clasps and induction hobs are the usual culprits. Magnetisation shows up as a watch suddenly running fast, and a watchmaker can reverse it easily.
05

Cleaning

  • Wipe the case and bracelet with a soft, dry microfibre cloth after each wear, to lift skin oils and dust before they build up in the joints.
  • For a metal bracelet, occasional cleaning with lukewarm water, a drop of mild soap and a very soft toothbrush lifts grime from between the links. Rinse and dry thoroughly, crown fully closed.
  • Keep leather straps dry. Repeated wetting makes leather stiffen, crack and separate at the stitching. A well-worn strap is a consumable — expect to replace it every one to two years of regular wear.
  • Gold is soft and will pick up fine hairlines with wear. That is normal and part of the character of a worn piece; polishing can reduce them, but every polish removes a little material, so it is best done sparingly.
  • Never use ultrasonic cleaners, solvents or commercial jewellery dips at home — they can strip lume, degrade gaskets and loosen set stones.
06

Storage

  • Store dry, at stable room temperature, out of direct sunlight — prolonged UV fades dials and ages strap leather.
  • Keep pieces separated in a lined box or soft pouch so cases and stones cannot rub together. Diamond is hard enough to scratch virtually anything sharing a drawer with it.
  • Retain original boxes, papers and accessories. They materially affect value should you ever sell or trade.
07

Water resistance

Water resistance is a seal condition, not a permanent specification. Gaskets harden and shrink with age, so a rating stamped on a case back decades ago tells you little about the watch today.

  • Have the case pressure-tested annually, and always after the case back has been opened for any reason.
  • Treat vintage pieces as not water resistant, regardless of their original rating.

We service and inspect in-house. If something does not feel right — a change in timekeeping, a loose bracelet, moisture under the crystal — bring it in rather than waiting.

Questions? Call +1 (917) 828-1306, email watchbyjuls@gmail.com, or visit us at 36 West 47th Street, W8-9, New York City.

Contact us